The world is waking up to the realization that our digital lives are becoming increasingly addictive, and it's not just our fault. It's the design of these apps and platforms that's keeping us hooked, and experts are speaking out. The features we love, like autoplay, infinite scrolling, and notifications, are actually carefully crafted to keep us engaged for as long as possible. This is according to Dr. Chua Sook Ning, founder of Relate Malaysia, who believes that these platforms are built with a specific business model in mind: maximizing user engagement. But it's not just about the features; it's the psychological tactics at play. As Mediha Mahmood, CEO of Content Forum Malaysia, points out, algorithms are pushing similar content repeatedly, directing users down a rabbit hole of content. This phenomenon, known as 'doomscrolling', is a growing concern, and it's not just about the content itself, but the way it's presented and the algorithms that drive it. The question arises: who's responsible for this digital dependency? Users, platforms, or regulators? It's a complex issue, as Eneng Faridah Iskandar, managing director of the Malaysian Communications and Multimedia Commission, explains. She highlights the need for a nuanced approach, considering the type of content and its impact on behavior and addiction. While regulation has its limits, she suggests that existing laws like the Online Safety Act and the Risk Mitigation Code already require platforms to assess and mitigate risks, including algorithm testing and adaptation. But the solution goes beyond regulation. It's about education, parental controls, and public awareness. As we navigate this digital landscape, it's crucial to recognize the power of these platforms and the impact they have on our lives. We must demand transparency, accountability, and ethical practices from these companies. It's not just about the features; it's about the underlying design principles and the psychological tactics at play. We need to address the root causes of this digital dependency and find a balance between innovation and user well-being. In my opinion, this is a call to action for all of us. We must demand a digital world that respects our time, attention, and mental health. It's time to reclaim our digital lives and make informed choices. As experts continue to sound the alarm, it's up to us to listen and take action. The future of our digital well-being depends on it.
